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Berkley Gulp Gel Rub On Scent is the result of 30 years of scientific research and on-water testing, boiled down into one tube of undisputed fish catching ability. Now, legendary Gulp! scent isn’t just for soft baits, but can be applied to all manner of lures. Not only is this the ultimate bite-triggering taste for fish, but it’s packed with UV for visual attraction too! No other scent triggers a bite response quite like Gulp!, Trust us, this is a little tube you won’t be able to leave home without!